Check out these white papers and case studies to research online
gift cards and digital gift card distribution.
January 24, 2014
Survey Report: InComm Research
Proves Digital Gift Cards Rising in Popularity
InComm Digital Solutions
This report outlines the results of an
online survey of 500 consumers about their habits, preferences, and
intentions around purchasing physical and digital gift cards from
online websites and mobile websites/apps. The research focuses on
two areas: 1) the purchase of both physical and digital gift cards
from online websites and mobile websites/apps and 2) the purchase
of digital gift cards specifically.
August 8, 2012
Incentives Provider Transforms Reward Delivery
Global Prepaid Exchange
U.K. business incentives company
Ovation Incentives partners with Giftango to deliver rapid
incentives and rewards in the United States. Retailers,
intermediaries and corporate clients began to see the value of
digital gift delivery in terms of programme management savings that
could be made.
April 24, 2012
A Case for Digital Gift
Cards: eGift Cards Turn Slowest Gift Card Sales Days into Busiest
Giftango finds that eGift Cards turn
slowest gift card sales days into busiest, after analyzing sales
data from hundreds of retailers. eGift Cards allow consumers
to purchase gift cards when they're most interested in buying, and
provide them with a convenient last-minute gift solution.
Additionally, eGift Cards produce gift card sales for retailers
when physical shipments are no longer feasible.
March 15, 2011
Mobile Scanning Devices: The Value
of Being Prepared
C2 Consulting Services, LLC.
The introduction of the iPhone a few years back sparked a
firestorm of speculation about the future of the mobile marketplace
and the glorious profits that would soon be pouring into retailers'
coffers. That predicted future is closer than ever, and it's
apparent that the way we use our phones will continue to change
over the next five years.